Thursday, October 20, 2011

Project 8 : 25 basic promo packages

Research how 5 different artists promote their work. There are books on this subject, and design magazines often run annual issues on designer and illustrator promotions.

Design, prepare, and send out 25 promotional packages to 25 clients with whom you would like to work. The packages can take any form you wish, so long as they can be mailed. They must include: examples of your illustration work, a stamped response postcard, and your contact information, including your web presence.

Please note that this project is worth as much, gradewise, as either of your Visual Essays, and is just as important. These promos must look absolutely professional, and be absolutely captivating. Put a lot of work into them. The packages must be addressed, stamped, and ready to mail in order to receive a passing grade. Research due: 10/20 // Promo Packages due: 12/18

Project 7 : Illustrator Research Project

Research 45 contemporary Illustrators. Resources for finding contemporary Illustrators include Drawn! The Blog(, The Society of Illustrators Annual Showcase, and the Communication Arts Illustration Annual. Research due: 10/13

After you have researched all these Illustrators, select one as the subject for a paper. At least five sources must be cited in your bibliography. Use at least two non-internet sources. Select a living artist, as you must contact them by email and arrange an interview (note that some artists will not respond, give yourself time to discover this and find a new subject). Write a 2000 word paper about the artist: who they are, who their influences are, what their art training was like, what sort of work they do and for what sorts of clients, how they promote themselves, and what sort of techniques they use. The final paper should be emailed to my MCA account the morning of the presentation.

Prepare a 15-minute slide or Powerpoint presentation based on your paper. It should include at least twenty images of your artist’s work, and at least five of an artist who influenced your artist. You may wish to also include images that set the time and place that your artist worked in. Paper and Presentation due: 12/3

Project 5 : visual essay 2

The subject and format of Visual Essay 2 will be decided based on the needs of your portfolio and the successful completion of Visual Essay 1. This visual essay will be critiqued 11/17 and will be turned in on 12/1.